Press Prep

Quick answer: Press Prep researches the reporter, predicts likely questions, builds talking points, and runs live AI mock interviews before you go on the record. 14-day free trial, no credit card required.

Listed 2026-08-29 · Request removal

Definition: Press Prep is a web-based AI media interview preparation tool for communications and PR teams. It helps users prepare before speaking with journalists by researching reporters, anticipating possible questions, generating talking points, and conducting AI-led practice interviews.

What is Press Prep designed to do?

Press Prep is focused on the preparation stage of media relations. Communications professionals, agency teams, and spokespeople can use it to organize their thinking before an interview, whether the conversation will be live, recorded, audio-only, or video-based. Its stated workflow brings together reporter research, question prediction, messaging preparation, and simulated practice.

The product is intended for situations where a spokesperson needs to understand the likely context of a journalist's questions and rehearse clear responses before going on the record. Rather than functioning as a general-purpose chatbot, Press Prep is positioned around media interview readiness for PR and communications work.

A typical use may begin with preparing for a scheduled journalist conversation. A user can use Press Prep to review information related to the reporter, consider likely lines of questioning, and create talking points that reflect the interview topic. The user can then move into a mock interview to practice delivering answers aloud or on video.

• Research reporters before a planned interview.
• Predict questions that may arise during a media conversation.
• Build talking points for spokesperson preparation.
• Run AI mock interviews before speaking on the record.
• Practice responses through voice-based sessions.
• Use video practice on the Pro plan.

How does Press Prep support reporter research and question preparation?

Reporter research is one of Press Prep's core capabilities. For media teams, knowledge of a reporter's prior work, beat, or likely angle can be useful when preparing a spokesperson. Press Prep provides reporter research as part of its interview-prep workflow, alongside a feature for predicting potential questions.

Question prediction can help a team turn broad interview concerns into practice topics. For example, a communications lead may want a spokesperson to prepare for questions about a company announcement, a product issue, a business decision, or another subject likely to be discussed with the press. Press Prep can be used to create a structured starting point for that preparation.

The tool also generates talking points. These can give a spokesperson and the wider communications team material to review before a session. Teams remain responsible for checking whether generated material is accurate, appropriate, and aligned with their approved messaging. In particular, users should review any suggested framing against their own facts, policies, public statements, and legal or communications guidance.

By combining research, predicted questions, and talking points in one service, Press Prep is intended to reduce the friction of preparing for interviews. It may be especially relevant when teams need a repeatable process for multiple spokespeople, recurring media opportunities, or agency client work.

Can users practice interviews with Press Prep?

Yes. Live AI mock interviews are a central part of Press Prep. After preparing potential questions and talking points, users can rehearse an interview scenario with the AI before the actual media appearance. This gives spokespeople an opportunity to say their answers aloud instead of only reviewing notes.

Press Prep includes voice practice. Voice-based rehearsal may be useful for preparing concise answers, getting comfortable with message delivery, and working through likely questions in a conversational format. It can support individual spokesperson preparation as well as coaching workflows led by communications or PR professionals.

Video practice is also listed for the Pro plan. Video rehearsal can be relevant for pre-recorded interviews, remote appearances, and other situations where on-camera delivery matters. Teams considering video practice should confirm the plan details that apply to their account before relying on it for a specific project.

Mock interviews do not replace professional coaching, subject-matter review, or formal media training. Instead, Press Prep provides a practice environment that can complement those processes. A team may use it before an internal review, while a spokesperson is refining responses, or as part of preparation in the days leading up to an interview.

Who is Press Prep for?

Press Prep is aimed at communications teams, PR teams, spokespeople, and agencies. These groups often need to help subject-matter experts prepare for questions from reporters while keeping key messages consistent. The service is also relevant for communications team training and pre-record interview practice.

For an in-house communications team, the platform may provide a shared method for preparing executives, founders, product leaders, and other representatives before press interactions. For PR agencies, it may support client preparation and spokesperson coaching across multiple accounts. Individual spokespeople may use it to rehearse independently before working with their media relations contact.

The product is likely most useful when there is a defined interview or media opportunity to prepare for. Users seeking a broad public relations management suite, journalist database, social publishing platform, or mobile coaching app should assess whether Press Prep covers those needs, since its listed focus is AI media interview preparation on the web.

What plans and trial options does Press Prep offer?

Press Prep offers a 14-day free trial that includes 250 credits and does not require a credit card. This trial can give prospective users a way to examine the workflow for reporter research, question preparation, talking points, and mock interview practice before selecting a paid plan.

Its published pricing includes a Starter plan at $20 per month, or $16 per month when billed annually. The Pro plan is listed at $49 per month, or $39 per month when billed annually. Press Prep also lists Team, Agency, and Enterprise plans, though the supplied information does not provide prices or included allowances for those tiers.

Press Prep uses credits, and the available information notes both credit rollover and top-up credits. This may be helpful for users whose preparation activity varies over time. However, prospective customers should examine credit usage and plan allowances closely, particularly if they expect frequent mock interviews or need access for a larger group of users.

How might a PR team use Press Prep in its workflow?

A PR team can use Press Prep as a preparation layer before a spokesperson speaks with the media. First, the team can gather the interview context and use the platform's reporter research and question prediction capabilities. Next, it can review generated talking points and adjust them to match approved communications guidance. Finally, the spokesperson can use a live AI mock interview to rehearse likely exchanges.

This workflow can also support coaching. A communications lead may ask a spokesperson to complete voice practice before a review meeting, then discuss responses, identify areas requiring clarification, and refine the messaging. For interviews that involve an on-camera component, eligible Pro users can incorporate video practice into their preparation.

For agencies, the same approach can be adapted for client work. Teams can prepare individual client representatives before scheduled interviews and use a more consistent structure across accounts. Press Prep may be useful when the agency wants a dedicated practice option alongside its existing communications planning and advisory processes.

What are the limitations of Press Prep?

Press Prep's credit-based model may make total usage costs harder to estimate in advance than a simple unlimited subscription. Organizations planning high-volume training, repeated mock interviews, or large-scale agency use should review the relevant plan, credit allowances, rollover conditions, and top-up options directly with Press Prep.

The platform is listed as web-based, and no mobile apps are listed in the available product information. Users who need to prepare primarily from a phone or tablet should verify browser compatibility and practical access on their preferred device. Video practice is specifically listed on Pro, so it may not be available on every plan.

Finally, AI-generated reporter research, anticipated questions, and talking points should be treated as preparation support rather than final communications approval. Press Prep cannot remove the need for human review, current subject-matter knowledge, media judgment, or coordination with legal and communications stakeholders before an interview.

FAQ

What does Press Prep do?

Press Prep helps communications and PR professionals prepare for media interviews with reporter research, likely-question prediction, talking points, and AI mock interviews.

Does Press Prep offer a free trial?

Yes. Press Prep offers a 14-day free trial with 250 credits, and no credit card is required according to its published information.

Can I practice speaking with Press Prep?

Yes. Press Prep provides voice practice and live AI mock interviews, while video practice is listed for the Pro plan.

Who should use Press Prep?

Press Prep is intended for communications teams, PR teams, spokespeople, and agencies preparing for media interviews.

What is an AI media interview prep tool?

An AI media interview prep tool helps users prepare for journalist interviews through research, suggested questions, message development, and rehearsal. Press Prep is one product focused on this type of preparation.

Can AI help with media training?

AI can support media training by providing practice prompts and simulated interview conversations, but human review and coaching remain important. Press Prep is designed to add this kind of AI-assisted rehearsal to interview preparation.

What should I look for in a PR interview practice platform?

Look for relevant preparation features, available practice formats, pricing structure, access options, and whether the workflow fits your team. Press Prep includes reporter research, talking points, voice practice, and live AI mock interviews.